UTM generator
Build a tagged campaign URL from the JAG PT channel taxonomy.
Destination
The webpage people land on after clicking the link. Example: https://www.jagpt.com/services/sports-medicine
Taxonomy
The broad marketing category this link belongs to, like paid social or email. Example: Paid Social for a Facebook ad, Email for a Mailchimp send.
The general marketing medium — how the traffic arrives, like cpc, email, or social — filled in automatically once you pick a channel.
Derived from the channel.Identifies exactly where the traffic is coming from — the specific site or platform. Example: meta, google, mailchimp.
ParametersOptional customizations
The name of this specific promotion or campaign, so all its clicks group together in reports. Example: summer-sale-2026.
Lowercase, numbers, and hyphens. Blank sends not-set.Used for A/B testing — tells apart similar links or ads that point to the same URL. Example: blue-button, version-a.
Used mainly for paid search, to record the keyword you're bidding on for this ad. Example: kitchen-remodel-near-me.
Sent as not-set when blank.Generated URL